Empowering the Financial Industry:
Python’s ascent to popularity in the finance sector can be attributed to its simplicity, flexibility, and extensive library ecosystem. Python’s user-friendly syntax makes it accessible to both seasoned developers and newcomers alike. Its versatility allows finance professionals to harness Python for a wide range of tasks, including data analysis, modeling, backtesting, and execution.

When it comes to financial data analysis, Python offers a rich ecosystem of libraries such as NumPy, Pandas, and Matplotlib. These libraries provide efficient data manipulation and visualization capabilities, enabling analysts to extract valuable insights from vast quantities of financial data. Additionally, Python’s integration with Jupyter Notebook facilitates interactive data exploration and seamless sharing of research findings.

Python in Algorithmic Trading:
Algorithmic trading has revolutionized financial markets by utilizing automation and sophisticated algorithms to execute trades with speed, precision, and consistency. Python plays an indispensable role in algorithmic trading, bolstered by libraries like NumPy, Pandas, and SciPy, which enable traders to efficiently process and analyze market data, develop intricate trading strategies, and backtest them using historical data.

Furthermore, Python’s integration with platforms such as JayDevs enhances the capabilities of algorithmic traders. JayDevs, a prominent algorithmic trading platform, offers a robust infrastructure for deploying and executing trading strategies. By integrating Python with JayDevs, traders can leverage the power of Python’s libraries and utilize JayDevs’ advanced features, including real-time data feeds, risk management tools, and execution algorithms.

Quantitative Finance: Unleashing Python’s Power:
Quantitative finance heavily relies on mathematical models and statistical analysis to derive investment insights. Python’s extensive library ecosystem, encompassing SciPy, SymPy, and StatsModels, empowers quantitative analysts to develop and implement complex financial models efficiently. With Python, analysts can simulate asset prices, calculate risk metrics, optimize portfolios, and conduct scenario analysis.

Python’s machine learning libraries, such as scikit-learn and TensorFlow, serve as invaluable tools for quantitative finance. These libraries enable analysts to construct predictive models, conduct sentiment analysis, and perform market segmentation, thereby enhancing the decision-making process. Python’s seamless integration with popular deep learning frameworks like TensorFlow empowers analysts to explore advanced techniques for pattern recognition and predictive modeling.

JayDevs and Python: A Synergistic Combination:
JayDevs recognizes the power and versatility of Python in algorithmic trading and quantitative finance. By integrating Python within their platform, JayDevs empowers traders and analysts to leverage Python’s extensive library ecosystem, streamline workflows, and effortlessly develop sophisticated strategies.

The integration of Python with JayDevs’ advanced features, such as real-time data feeds and risk management tools, enhances the efficiency and accuracy of trading decisions. This combination enables JayDevs users to explore, test, and deploy cutting-edge strategies, providing them with a competitive edge in the dynamic world of finance.

Conclusion:

Python has undoubtedly emerged as a game-changer in algorithmic trading and Quantitative Finance (Python Finance). Its versatility, ease of use, and extensive library ecosystem have transformed the way financial professionals analyze data, develop trading strategies, and make investment decisions. The collaboration between Python and JayDevs further enhances its capabilities, offering traders and analysts a comprehensive suite of tools and features.

As both Python and JayDevs continue to evolve and innovate, the future of algorithmic trading and quantitative finance appears bright, promising continued advancements and opportunities for success in the ever-changing financial landscape.

Whether you’ve encountered a moral dilemma or want to be known for ethical business decisions, the following steps should help you achieve your goal. Your business reputation might depend on them. 

Step 1: Understand Your Ethical Dilemma

If you’re trying to resolve a single ethical problem, start by understanding that dilemma. When you know what you’re facing, why it might be unethical, and the alternatives, a solution often presents itself sooner than you think. 

For example, you might be trying to increase diversity and inclusion in the workplace, but your only available position has been promised to your business partner’s relative. You might worry about the ethics of nepotism and the workplace diversity you’ll be sacrificing if you allow this hiring decision to go ahead. By diving into the literature on these topics and examining the potential consequences of each available course of action, you will, at the very least, have a strong foundation on which to base your decision. 

Step 2: Create a Code of Ethics

A formal code of ethics helps you determine at a glance what is and isn’t off-limits. Put one in place, and you’ll be able to make decisions based on a set of rules everyone has agreed to ahead of time. 

You could write the code based on specific situations or keep it general, allowing it to cover a wide range of issues. When the time comes to make a decision that could be seen as unethical, you can scrutinize it based on predetermined criteria. 

Step 3: Think of Others

The decisions you make, ethical or unethical, can affect more than you and your immediate business. Indeed, they often impact stakeholders, employees, clients, suppliers, and even people living or working near your enterprise. Keep this in mind when you’re brainstorming possible solutions for a problem – a seemingly ethical answer might not be ideal if it creates issues for others. 

Step 4: Consider Rules, Regulations, and Laws

Sometimes, a solution isn’t just unethical but also breaks the law or the regulations governing your industry. A simple example can be waste removal. It could be classed as unethical to discharge waste into a local waterway, even if it would solve your problem. However, this act will probably also break local environmental laws unless a permit has been obtained. 

Step 5: Consult Others

You might have the critical job of making the final decision, but you don’t necessarily have to come to a conclusion independently. Consult others who might be impacted by the decisions you make. Talk to experts who can highlight legal issues and speak to trusted advisors and mentors. Their input will be invaluable, helping you see whether you’re making the wrong or right call. 

Step 6: Review Past Decision

It’s highly likely that this moral predicament isn’t your first. Think about business decisions you’ve made in the past and their outcomes. By reflecting on the past, you can learn from your mistakes and make better moves. 

Ethical decision-making in business won’t always be straightforward, and you might not always please everyone. However, by taking the six steps above, you can improve your chances of fine-tuning your decision-making processes and establishing a reputation for maintaining excellent moral standards.

1.    It must be clearly defined.

2.    It should be different from others and should not describe what you are selling.

Second, you should follow a four-tier system for registering trade marks:

1.    You can protect your trade mark in one EU Member State (e.g., if your business is based in that country, or if you want to trade there). In this case you file a trade mark application directly at the relevant national intellectual property office.

2.    You can protect your trade mark in Belgium, the Netherlands and/or Luxembourg. In this case you file an application to the Benelux Office of Intellectual Property (BOIP), the only regional-level intellectual property office in the EU.

3.    You can protect your trade mark in more Member States of the EU. In this case you apply for an EU trade mark from The European Union Intellectual Property Office (EUIPO). A single registration is valid in all EU member states. An online application at EUIPO costs €850 and is filed in just one language. It is valid for 10 years and can be renewed indefinitely every 10 years.

4.    You can use your national, regional or EU trade mark application to expand your protection internationally, to any country that is a signatory of the Madrid Protocol.

5.     

If you decide to register your trademark in the EU, you should choose a variant of trade mark:

Individual trade mark – it distinguishes the goods and services of one single company or person from the goods and services of another one. It can belong to one or more legal entities or individuals. The basic registration fee starts at € 850 (electronic means)

Collective trade mark – it distinguishes the goods and services of a group of companies or members of an association from the goods and services of competitors. They are often used to identify products with some similar characteristics. Only associations of manufacturers, producers, suppliers of services or traders and legal persons governed by public law, may apply for collective marks. The application fee is EUR 1 500 (electronic means).

Certification trade mark (introduced at EUIPO on 1 October 2017) – it is used to indicate that goods or services comply with the certification requirements of a certifying institution or organization; it`s a sign of supervised quality. Any natural or legal person, including institutions, authorities and bodies governed by public law, may apply for EU certification marks provided that such person does not carry on a business involving the supply of goods or services of the kind certified. The application fee is EUR 1 500 (electronic means).

So, what`s the way to register your trade mark in the EU?

You can do it in 5 steps:

STEP 1.

You should choose a type of trade mark:

Word mark – itconsists exclusively of words or letters, numerals, other standard typographic characters or a combination thereof that can be typed.

Figurative mark – it consists of non-standard characters, stylization or layout, or where a graphic feature or a color are used, including marks that consist exclusively of figurative elements.                                                               

Figurative mark containing word elements* – itconsists of a combination of verbal and figurative elements.                                           

Shape mark – itconsists of, or extends to, a three-dimensional shape. It can include containers, packaging, the product itself or its appearance.                                                       

Shape mark containing word elements*.                                  

Position mark – itperforms a specific way in which the mark is placed or affixed to the product.

Pattern mark – it consists exclusively of a set of elements which are repeated regularly.

Colour (single) mark – itconsists exclusively of a single colour (without contours).

Colour (combination) mark – itconsists exclusively of a combination of colours (without contours)                                                  

Sound mark – itconsists exclusively of a sound or a combination of sounds.

Motion mark – it consists of, or extends to, a movement or a change in the position of the elements of a mark.

Multimedia mark – itconsists of, or extends to, the combination of images and sound.

Hologram mark – a new category of trade mark (since 1 October 2017). It consist of elements with holographic characteristics. 

*Note: These trade mark types are not separate categories under the EU trade mark Implementing Regulation. They are however differentiated in the e-filing for practical and technical reasons.

If your trade mark falls into one of the trade mark categories adopted by the Office and can be presented in accepted formats, you can file it as an application without graphical presentation.

STEP 2.

You should choose a trade mark class.

The European Union Intellectual Property Office (EUIPO) has adopted the Nice Classification for classifying goods and services. The Nice Classification divides the goods and services into 45 classes.

The application fee for one class is EUR 850. For an additional fee (EUR 50) you can add a second class, and for three or more classes you have to pay EUR 150 for each class.

When you apply for a trade mark you can use EUIPO online application forms, the Five-step form or the advanced form. There you can search and browse through the Harmonised Database – a list of goods and services. It contains terms that have already been accepted by EUIPO and by all national IP offices in the European Union and beyond. This database allows EUIPO to process your application more smoothly. Your application could also be accepted for Fast Track, it`s EUIPO’s accelerated procedure to have your application published faster. And you can also prepare your list before applying using EUIPO “Goods and services builder”, which is recommended for professional practitioners, as sometimes several applications need to be submitted at once.

STEP 3.

You should check if your trade mark is unique and there`s no similar trade mark.

STEP 4.

You should fill in your data (names, titles, addresses, contacts)

STEP 5.

You should confirm and pay for registration.

1. Clear communication 

Two way radios allow for clear communication no matter where you are. They are made to reduce interfering sound on either end, cancelling out noise that could make it difficult to hear such as wind and extreme conditions. They only transmit your voice, rather than any noise in the background. They are a great way to communicate in particularly difficult terrains, for example, if they were being used when hiking in the mountains or hills or skiing. 

2. Easy to use

One of the many benefits of two way radios is that they are easy to use. They often feature touch-button talk communication which means you have a clear way of communicating literally at your fingertips. They are small and portable, as well as sturdy meaning that they can easily fit into a pocket or backpack when travelling, climbing, or walking. Because of this, they are handy to use in a working environment, to put in a pocket so that you can communicate with others with ease if necessary. 

3. Service during emergencies 

Two way radios utilise radio waves for communication, meaning that you don’t have to rely on service being available like you do with a mobile phone. This could really be a saviour in an emergency. If you get into difficulty in a remote area or find yourself in difficulty when taking part in an outdoor activity, you can be assured that you will have a way of contacting someone for help regardless of phone service availability.  

4. Cost effective 

These radios tend to cost a lot less than your average mobile phone. Supplying your employees with a two way radio to communicate rather than a phone will save your business money in the long run. Workers that stick together can also share a radio to cut the costs even further. There are no monthly fees, no charges and often, two way radios are more reliable than mobile phones. Because they are durable, they can stand a lot of wear and tear, meaning that you wouldn’t have to replace them as often as you would a mobile phone. 

5. Durable 

As mentioned above, two way radios are made of tough stuff. They are made for hard use, to be long lasting but also lightweight. They are unlikely to crack or break when dropped, some are even built to military specifications! They are designed to survive work on a building site, bad weather and severe conditions and are still able to ensure a clear and reliable way to communicate with others or when needed in an emergency. 

Before embarking on the journey of finding a suitable digital marketing partner, you need to be sure about what you want. This will help you make the best decision. You may be grappling with the question of whether you even need digital marketing and whether you shouldn’t do it on your own. Here’s why you need digital marketing. 

Why You Need Digital Marketing

Though many companies have joined the online revolution and digitized their marketing efforts, a number of companies still rely heavily on traditional, non-digital methods of marketing. If such traditional methods are working for you, you might not see the need to direct as much effort, time, and money to your digital marketing efforts. 

However, there are a number of reasons why you should invest in a good digital marketing strategy. 

You Could be Losing Market Share 

Yes, relying on non-digital marketing may be working for you. However, the world has moved online. Increasingly, a lot of activities – including shopping and product research – are being carried out online. 

What this means is that it is highly likely that there are customers you are losing because your digital presence is not as strong as that of some of your competitors. 

Suppose you have an undisputed lead in a certain industry. You’ll probably have the largest market share as a result of a solid brand and existing structures that facilitate your continued success. If a competitor wanted to eat into your market share, rather than challenge you where you are strongest, they would probably go for your Achilles’ heel – a weak digital presence. 

It might not seem like they are doing much harm at first, but with consistency, they’ll establish dominance in the digital world. And as the world is moving consistently online, at some point, the tables will turn and your company will be the one at a disadvantage. 

Why give your competitors such a chance? 

There’s Bound to be a Digital Marketing Strategy That Fits Your Brand 

Some brands may not be suited for certain types of digital marketing. Fortunately, there are numerous forms of digital marketing, from email marketing to search engine optimization to social media marketing. 

Your brand may not be suited for display ads on websites but it may be suited for email marketing. Making such considerations is important for your brand. 

With the right digital marketing agency, your company would benefit from the right mix of digital marketing platforms and strategies. This would not only keep the integrity of your brand intact but also help strengthen it. 

The World is Becoming Fully Digital, and Fast 

The company formerly known as Facebook is now Meta. This rebranding was prompted by the company’s goal to be at the forefront in facilitating the development of the metaverse. 

The metaverse is a virtual world in which people can work, play and explore. It will be accessed through immersive equipment such as virtual reality headsets. The technology needed to see the metaverse come to life is already here. All that remains is its commercialization and mass production so that it’s available to the general public. 

Companies are already exploring ways through which they can connect to target audiences through the metaverse. 

Soon, the world as we know it will be gone. 

In addition, the media industry has undergone and continues to undergo drastic change. The television network is being replaced by the YouTube channel, the radio station by the podcast, and the newspaper by the website and the app. 

The failure to adjust to these trends will definitely be costly. 

Why You Need a Digital Marketing Company 

Now that we’ve made it clear that you should be prioritizing digital marketing, let’s look at why you’re better off outsourcing it to a digital marketing agency as opposed to having an in-house team working on it. Here are some of the major reasons why you should outsource digital marketing. 

You Can Enjoy the Benefits of Specialization and Experience 

One of the reasons why queries like “seo company” are popular on search engines is because practices like search engine optimization are not exactly straightforward. SEO takes time and expertise to successfully pull off. 

Sure, you’ll find dozens of articles with excellent SEO tips. However, knowing which strategy to use in each situation is crucial to success. And such knowledge does not come from reading blog posts on the internet. It comes from working on SEO strategies for multiple companies, experiencing failures and successes, and consistent learning. That is what you get when you procure the services of a competent agency. 

It is Usually More Cost Effective than In-House Teams 

There are so many aspects to digital marketing. In search engine optimization, it’s not enough to simply include meta tags and optimize page load speed. You also need content, usually in bulk. 

And in email marketing, you not only need to collect contacts but to also segment them and feed them content that will help nurture them down the marketing funnel. And once you’ve turned leads into customers, you’ll need to continue delighting them to reduce the likelihood that they’ll shift to competitors and to turn them into evangelists for your brand. 

Even worse, digital marketing campaigns are often carried out on multiple platforms. Just because you have a strong email marketing mechanism in place and a good ranking on search engines doesn’t mean that you should abandon your social media. 

Handling all these aspects of digital marketing simultaneously can take a lot in terms of time, effort, and money, not to mention the skilled labor. 

Outsourcing to a digital marketing agency can help save a lot. 

What is a virtual contact center

Virtual call centers use VoIP and cloud-based contact center software. This allows company employees to make and receive calls wherever they are located. As long as there is a stable Internet connection, employees remain part of the virtual contact center remotely. What’s more, such contact centers use advanced technology – voice assistants – that can reduce the burden on operators for simple and frequently asked questions, leaving employees to handle more complex tasks that require creativity and empathy.

A virtual contact center software solution can be successfully used by both small and medium-sized businesses. It can be very useful for enterprizes as well, due to a wide range of capabilities:

• connection of multichannel phone lines, so that each caller can get an answer to their question 24 hours a day;
• connection of virtual phone numbers for employees, so the system can transfer a caller to a necessary specialist;
• call recording for further listening and analysis;
• auto-dialing campaigns;
• call forwarding;
• conference calls, etc.

Virtual call centers work via the VoIP lines, so the number of lines for outgoing calls is not limited. Such a system may be controlled using an intuitive program interface. In addition, it is not required to change phone numbers when relocating the office – all call center settings are retained when relocating the office. With the help of such systems, it is possible to obtain advanced statistical data for marketing strategy analysis, to control the workload of employees.

Who can benefit from a virtual contact center solution

• Telephone sales. Virtual call centers are ideal for “cold” or “warm” calls.

• Hotlines. Receive customer calls to a multichannel phone number and distribute them according to predefined algorithms.

• Marketing research and surveys. Maintain feedback from your customers and incorporate their opinions.

• Informing customers. Keep customers informed of important events. The efficiency of notifications can be increased by combining the call center and automated calling functions.

• The functionality of modern IP telephony allows you to organize a full-fledged call center without specialized equipment. Employees do not need to be in the same room – they can work remotely from anywhere with Internet access.

Main benefits of the virtual contact center

The advantages of the virtual service of calling and communicating with customers, compared to organizing your own call center and hiring staff include:

• Higher cost savings. The introduction of a virtual call center is a very profitable activity from an economic point of view. It does not require the purchase of new equipment, office reconstruction or other large investments. It is enough to update the configuration of existing technical equipment and install special call center software. If you need to expand the scale of the center, you will only need to make changes to the program, and you do not need to pay for additional licenses. Prices for implementation depend on the amount of functionality and are determined in each case individually. The main thing to keep in mind when integrating is the availability of high-speed Internet, which can provide trouble-free operation of the call center, all of whose activities take place in the cloud. Such virtual systems can work in companies engaged in business in any direction. 

• Connection of specialists on outsourcing. The customer can choose depending on current tasks only robot services (eg, reminders of upcoming events, promotions and discounts, debts), the work of call center operators on outsourcing (handling incoming calls, outgoing calls, etc.) or a mixed version.

• Extended real-time administration. Possibility to connect or disconnect services online, manage call center teams, check main KPIs, etc.

• Full statistics on the project. Detailed statistics on incoming and outgoing calls, call duration, conversion, and other data necessary for marketing research are available to you at any time.

• Improved customer experience. With a multichannel widget (online consultant), your site visitor can clarify on the fly a question that appeared when reading the site. In addition, the visitor to your site chooses a convenient type of communication – text or voice. The visitor can also close the browser and continue to correspond with the company in messengers or social networks. Due to the fact that voice assistants can answer a large number of calls per minute, the customer support service does not have a queue on the phone. Also, voice assistants are able to call any customer base and record their answers, avoiding human factors such as inattention or fatigue. So by investing in voice robots, you can handle far more calls, thereby increasing customer satisfaction with service. And that, in turn, leads to increased brand loyalty.

• Flexibility and scalability. Scaling virtual contact centers is easy, because all you need is to connect new employees via the Internet. That is, if your staff expands, you do not need to buy additional equipment if everyone has the Internet and a microphone (headphones/phone/computer).

The contact center contains a single feed of requests from all channels: calls, web chat, messengers and social networks. There you will also find the history of communication with customers on all channels, detailed statistics and tools for working with customer requests.

With VoIPTime Contact Center you can use all communication channels and get additional customer calls. For example, adding online text communication channels to telephony, depending on the industry, can yield an additional 80% of sales.

Infographic created by Fiserv, an alternative data company

 But you don’t need to worry! 

Here, we will introduce you to authentic and qualified storage boxes to protect your stuff and objects effortlessly from falling abruptly:

1. Cardboard Storage Boxes:

They made this category of boxes out of flimsy material where you can store your light-weighted essentials because these boxes made up of cardboard will break down from the bottom when you place a heavy object.

2. Plastic Storage Boxes:

Plastic storage boxes are perfect for keeping your valuable stuff safe and secure for a long time. Moreover, these storage boxes will save your clothes and shoes from ruining their finest quality.

3. Fabric Covered Storage Boxes:

Fabric-covered storage boxes are very reliable to purchase that will remain in their shape with a guarantee. These storage boxes are made up of polyester that can efficiently carry heavy things without collapsing. The most important benefit of using it is that it is waterproof. Therefore, you will not get worried about your stuff stored in these boxes because water will not damage the things.

4. Storage Box Seats:

Storage box seats are made with alluring designs with great functionality to grab the attention of buyers. It has the best quality of resisting weather-changing patterns as it will secure your essential stuff from ruining out in no time. These boxes are made up of resins which gives it a classy look to carry them outside. Therefore, these boxes are in high demand for packing stuff for a picnic or a road trip.

5. CLASSIC MOVING BOX:

They combined such boxes with the thickest materials that are ultimately secure and durable. These boxes are reliable for inserting useful stuff without falling because it has a firm grip to store the stuff for a long time. As it is made of 80% recycled materials, it is easy to assemble and disassemble them effectively. So, if you are shifting to another place, classic moving boxes are good to go for moving all your stuff in a short period.

6. Foldable Storage Boxes:

These kinds of storage boxes are an ideal choice to store your personal stuff in your closet. You can easily have the perfect size for your wardrobe so that you can store your extra clothes in these boxes for a long time. The bottom of the box will give stability to hold the stuff, and its lid will keep your stuff away from dust particles.

In the next few chapters, we will discuss some of the most important trends to keep in mind. So make sure you read the whole article and use this information to benefit financially.

Trend #1 – Institutions start buying Bitcoin

During the latest bear market, crypto giants improved the ability for both small and large players to access Bitcoin and store it safely – you can click here to learn about one of the crypto storage options out there.

Then 2020 came around and the economic instability was the final catalyst for public companies to start “jumping on the BTC train”. In a short period of time, we saw companies like MicroStrategy, Square, and others, convert (part of) their balance sheet into BTC and urging others to do the same. According to MicroStrategy’s founder, Michael Saylor, very soon everyone will need a Bitcoin strategy.

Trend #2 – Crypto options will increase in popularity

With more retail interest coming from experienced investors, we see exchanges trying to accommodate their interests by building new financial products often seen in other investment markets. Major players like Binance and FTX offer different types of derivatives products to help users increase their Bitcoin position through risky trading.

Other cryptocurrency exchanges like Kraken and eToro have also proved to be popular over the past few years. Accordingly, deciding which cryptocurrency platforms are best for your needs can be overwhelming at first. However, by reading useful guides such as this Kraken or eToro comparison on the Kryptoszene website, you can start to compile a shortlist. Above all, the more research you can do, the better your chances of choosing a cryptocurrency trading platform that will help your investments to grow.

Among these products, we expect to see a massive surge in popularity for Bitcoin options, among others.

Trend #3 – DeFi continues to grow

In the summer of 2020 we saw massive growth in the cryptocurrency markets, with a specific focus on Decentralized Finance and all projects that support its growth. In a short period of time, we saw a transition of more than $14 Billion dollars flowing into DeFi markets, mainly smart contracts of DEXs. We expect this trend to continue within 2021, and projects like Ethereum and Chainlink to experience massive growth through it.

Trend #4 – Growth in NFT markets

Digital art is becoming increasingly popular since earlier in 2020. What was first seen as just “crypto-collectibles” and “crypto kitties” is now a full-blown digital art and virtual real estate market. We expect a massive influx of creators into the DeFi space within 2021.

Infographic created by Clover Network, a POS system provider

Go paperless

Going paperless means that you are not going to be spending money on paper for printers. This also means that you will be saving money on printer cartridges and the electricity it costs to run the printers. These savings will soon add up at the end of the year. You also get the plus side of helping out the environment as well by reducing your paper usage. 

You can work around not using paper anymore by using any of the numerous cloud storage services. These cloud storage services allow you to store all the data that you would usually put on paper. It also allows you to scan current documents you have on paper and upload them to this cloud storage. This solution also allows your employees to access any data that they may need from any account that has access to this cloud storage software. So, working from home can be made a lot easier, if you plan on carrying on with this system.  

Evaluate your heating system

One of the biggest costs can be heating, especially when it gets to the middle of the winter. Offices central heating systems often tend to be outdated and old. Meaning that they are going to cost a lot of money in the long run, in both boiler repairs and bills. 

It is important to make sure that your office’s boiler is serviced at least once a year. This way any problems will be caught before they become serious. Make sure to schedule this service during late spring or early summer. This way if your boiler is needing repairs and cannot function for a period of time it is un-needed anyway due to warm weather. 

Evaluate the size of your office

With many people beginning to work at home in the last year there has been lots of talk about if this is going to continue. This may also be the case for your company. If your employees have been working from home but you found that your companies results have stayed the same or improved, it might be time to consider working from home as a full-time option. While this could continue the same results it will also mean, if you are in a rent office space, that you have the potential to downsize to a smaller office. 

Downsizing will allow you to move to a smaller office. Meaning you will be paying less a month in rent whilst also maintaining a physical location for both customers/clients and also for employees who do not wish to work at home. 

Buy consumables in bulk 

There are plenty of consumables that are used in an office with everything from paper and printer cartridges to coffee. These consumables can soon add up. If you use a set supplier for your printer paper and cartridges and have the storage room and money it may be worth ordering these in larger quantities as it will be cheaper in the long run. The same can be said for buying multiple jars of coffee or tea when they may be on offer so that you are saving in the long run. It is the little things like this that will add up at the end of the year. 

Although if you take the tip of going paperless you will not have to worry about paper and printer cartridges anymore. 

Change how you advertise

Advertising has always been expensive, especially traditional advertising of newspaper ads and leaflets. Costs you can incur from these traditional methods are printing, labour and not to mention the cost of placing the advert in the paper. There are some great alternatives out there now that can expose your business to a range of different people looking for your products but would not see these traditional advertising methods. 

There is a whole range of advertising platforms available on the internet that can be seen as a far cheaper and often a more successful form of advertising. These advertising avenues allow you to set a budget for yourself that you are not able to overspend on and once the budget is met your adverts will no longer run. This means that you can stay in charge and never go over budget. While it will take time to learn to use these platforms and they do take some management from time to time, in the long run, you should see more success as well as saving money. 

Those are a few tips that you can put in place in 2021 to begin to save money for your business. With this money saved, you can start to re-invest or plan for any future issues that may be caused. Always remember to carry on looking for ways that you can save! 

Live streaming technology lets people watch, create and share videos in real time. All you need to put on a live stream is recording and sound equipment, an internet enabled device and a platform such as a website or app to live stream from.

Here are a few ideas for businesses looking to embrace and incorporate live streaming into their digital strategy in 2021 and beyond:

Live Product Promotions/Tutorials

A filmed product promotion or tutorial can often be a good fit for businesses launching new or seasonal products as well as any exclusive deals, offers and discounts. Live videos of a product ‘in use’ will increase the traffic to the product page on your website and generally help with conversions too. Live streaming product promotions and tutorials also provide reusable video material for future marketing campaigns. 

Live Interviews

Host an interview with a big name from your industry. Advertise well in advance and create a buzz around the event on social media and your website. Your live interview can be enhanced further by incorporating live questions from the audience in the comment section of the broadcast. The overall goal here will be raising awareness about your brand and draw more views to your social platforms and website.

Live Q&A

Similar to hosting live interviews, your live Q&A can be advertised well in advance across all your channels and website. This type of video stream is fairly simple to coordinate and only needs a small studio space, a camera, and an experienced host/interviewer. Guests could include your CEO, influencers, employees and so on. 

Live Social Take Over

Live social take over videos are known to draw much larger audiences than other brand-related content as you gain access to a whole new audience pool from your chosen host for the day. You can expect this type of content to boost your website traffic and engagement.

Live Educational Events

Depending on your business, virtual training and educational events are an ideal way to build brand authority and trust, whilst also appealing to new audiences too. If you offer expertise in a particular field then this could be a great avenue to explore further.

Before COVID-19, many event professionals would have agreed that the best way to build brand loyalty and trust with clients and prospective clients alike was to meet live and in-person. 

However, given current circumstances around the world, one of the best ways to keep business going currently is to embrace virtual and hybrid events. These types of live virtual events are set to be much safer for the foreseeable future and they also offer the opportunity to continue maintaining brand exposure and generating revenue for your business whilst restrictions and social distancing measures still apply.