Designing an outstanding PowerPoint presentation can be a daunting task. They usually don’t use resources to design a creative presentation. It’s impossible to attract the audience with unpolished or less productive slides. Therefore people should know how to level their presentation. According to a recent analysis, creating a powerful presentation is now easier and simpler with FPPT.com.

Introduction to Free PowerPoint Templates (FPPT)

FPPT.com is one of the popular presentation template providers. FPPT was founded in 2008. It is a template hub for every industry. No matter whether you’re looking for a business or an education template, this resource is the perfect destination for presenters that need to make engaging presentations for their audiences. Creating an attractive and effective presentation from scratch is simpler than ever. FPPT has upgraded itself with excellent features. Presenters can choose the layout according to their requirements. Did you know, FPPT is offering more than 12,435+ free PowerPoint templates and slides? Yes! This is the primary reason that everyone is choosing this site to create customized and professional-looking PowerPoint presentations. As FPPT is offering thousands of free templates, the provider became popular in no time.

Advantages of FPPT.com

There are several benefits of choosing FPPT for PowerPoint presentation.

• All templates are FREE!
• Presenters can save their valuable time and effort. Concentrate on creating quality content for their presentation.
• Ensure compatibility around multiple versions of PowerPoint.
• Presenters can easily and smoothly convert their slides to Google Slide, OpenOffice and more.
• Professional designed templates, slides and designs with high-quality.
• Personalize high-quality slides.
• Engaging and impressing the target audience with catchy templates, themes, images, backgrounds.

Free PowerPoint templates

There are many presenters across the globe opt for default templates for their presentation. The truth is, the audiences are not paying much attention to the presentation that has a default template or background. Great news for presenters! FPPT is one of the popular template providers with more than 1234+ free PowerPoint templates. These templates are professionally crafted by category or tags, You can search for the templates using category or tags. There are several professional templates available under the free PowerPoint templates platform.

Templates, Slides and Themes for Business, Health, Education & More

The free PowerPoint templates, themes and slides provided by FPPT are designed for every organizational use. The wide range of templates and themes are available for business, health, finance, education, fashion and more. No matter whether you’re an employee, student or running an NGO, FPPT is the one-stop destination for thousands of free templates including business slides or presentation templates for education. No sign-in is required to download the professionally designed templates. The platform offers reviews for 3rd party templates and designs for presenters as an additional resource. Besides, FPPT provides a section with “presentation tip”. This section is abh ultimate guide for presenters about the usage of FPPT tools and technique.

FPPT templates, designs and slides are compatible

Start creating professional presentations anywhere. Yes, you’ve heard it right. The Free PowerPoint templates, designs, backgrounds, visuals and slides are compatible with every version of PowerPoint. Users can enjoy great convenience as you can easily create unique and good looking slide designs through FPPT templates. After designing the presentation, you can upload onto your Dropbox or OneDrive accounts. This way you can access the presentation anywhere at any time. You can also modify the PowerPoint presentation using a computer, tablet or mobile. FPPT templates can effectively collaborate with your team. The presentation can be updated with the team members in real-time.

Search templates by colour, keywords and tags

Want to personalize your presentation? FPPT is the right solution for you. Creative designers will prefer FPPT, as these templates are designed with a premium touch and available for free. As there are over 12000+ templates available, searching for the required template can be a daunting task for users. But, now everything is simple and easy. Start searching templates by colour, keywords or tags. Using these filters users can exact templates and get their job done in no time. Let’s consider, type “education” in the search bar and the result page will be displayed with education templates.

Templates are easily customizable

FPPT is the ultimate destination for high-quality templates, slides and backgrounds specially designed for PowerPoint. These templates can effectively be customized according to user requirement. Presenters can simply manipulate and modify the slides to give a personal touch. You don’t need to install other software to personalize the slides. Give an elegant touch for your grab audience attention. FPPT offers an extensive range of layouts for you to present in multiple ways. These layouts are used to insert an element with a single click. Also, you can include images, logos, charts, tables, graphs, infographics are other visuals to the slides. This will make your PowerPoint presentation interesting.

Conclusion

Business PowerPoint presentation is an essential key to deliver the right message to the target audience. This can take maximum time, research and effort. Therefore, a presenter must get prepared to deliver a speech and design an attractive visual PowerPoint presentation that can support their speech. Keep a note, every slide should explain a compelling story. 

Prepare an amazing PowerPoint presentation with the help of FPPT.com. It is a one-stop solution to get free PowerPoint templates. The provider is offering over 12435+ templates for professional use. The presenter can search for their templates and personalize according to their requirement. Searching for the desired templates is pretty easy at FPPT. All you need to search templates by colours, keywords or tags. That’s it, a list of necessary templates will be displayed on the search results. FPPT templates are designed by professionals, these high-quality slides are suitable for digital conferences and other seminars. Download the templates and upload them at OneDrive or other applications. Save to the cloud (Dropbox or Google Drive). Also, you can save these templates in the cloud and access FPPT templates anywhere at any time.

Considering all of the above, if your company doesn’t have a web design department or team, but you still need to launch a website, the best way forward is to hire a web design agency. There are fantastic web design companies out there that make sure each aspect of design meets the specific needs of a given audience and provides them with pristine use and browsing solutions. By hiring a web design agency, you receive access to an immense talent pool that will exclusively concentrate on your website until it’s finished and launched.

When looking for a web design agency, you should consider the information your candidates provide. There are particular things that each web design agency must comprehend and execute in their work since they won’t be capable of creating good designs otherwise. It is also important that web designers set clear and useful goals for themselves when designing websites.

Web Design Goal #1. Client Satisfaction

Creating a website that feels natural, simple, and pleasant for the user is a crucial part of client satisfaction. This approach guarantees repeated website visits and steady conversions. When users interact with a site, they want to get some solutions for their needs. Hence, if a user doesn’t get the results they came for, they will soon leave your website and look for the solution on your competitors’ sites.

To avoid such outcomes, client satisfaction must be a central concern when your website is being designed. It’s crucial that when a visitor leaves your site, they feel satisfied because they have accomplished their goals or found what they were looking for. This is vital for client satisfaction and loyalty in the long run.

Web Design Goal #2. Understandable Language

Users don’t want to spend even a nanosecond on a site that features unclear language that’s too hard to understand or makes no sense whatsoever to the audience. The words and phrases used in your website must be concise, precise, and clear for your target audience.

Using short clear sentences that avoid jargon and technical terms (unless it’s essential) will help you connect with your audience. Filling your site with clear text content will make visitors spend more time on it because they will see value in its language due to accessibility and clarity. Meanwhile, if visitors have to look up words in a technical dictionary, don’t expect them to stay long on your site.

Web designers will spend a good deal of time making sure that your site’s content is clear and meets the needs of your immediate audience. You may also attach your marketing department to the process, as it can be useful in helping the web design team get a better idea of what your clients need, thus generating relevant content. 

Web Design Goal #3. Factual Feedback

Relevant feedback that displays satisfactory interactions or supplies helpful information in case of errors is an absolute necessity. If someone visits your website to order services or make a purchase, they want to be sure everything is okay before performing a transaction. Since you want your customers to have a great experience using your site, it must supply them with informative feedback to their actions.

Users always have to get timely feedback before they begin getting antsy. For example, a site visitor wants to get some tips on how to navigate it – the website should have some guidelines on how to use it since otherwise, they will go to another site that will provide all the needed instructions. A well-timed supply of factual feedback to website visitors guarantees better customer conversion, increased sales, higher brand recognition, and client loyalty, among other things.

Web Design Goal #4. Coherence

Website coherence is a joint effort that involves both the web design agency and your company (development and marketing experts, in particular). Although the agency will conduct detailed research of your immediate audience, brand mission, market niche, and business goals, it’s still essential that you cooperate with its team and stay in contact throughout the entire design process. All of your website features have to match your business goals and mission perfectly.

Considering all that is mentioned above, it’s important that your site’s features are expected and predictable, as odd as this may sound. Users appreciate knowing what they’re going to get by pressing this link or that button. If there’s something unpredictable on your website, visitors might consider your company not trustworthy, and thus look for other options.

It’s essential to make sure that all of the website’s features are simple and convenient to use. It is a serious navigational matter. Coherence is one assured way to provide a great user experience that guarantees higher sales and returns on investment. Web design agencies perform countless usability tests during the design process to make sure everything is where it should be, and that users will enjoy browsing your website.

Conclusion

Websites fail if they aren’t designed with the end-user in mind. Even if your brand doesn’t deal with web design and you have to hire web design experts to take care of your site, you should know some of the important things that designers have to pursue when creating websites. Hence, when you look for a web design agency for your site, please make sure to ask the candidates about the goals they work towards while working on websites. This information will be useful for you to fully understand how well a web design company comprehends its job and whether it can provide you with the particular services you need or not.

What is User-Centered Design?

User-centered design is an approach to product development and design that centers users’ needs and concentrates on delivering the best user experience possible.

When developing new (digital) offers, many companies forget who they make them for. Instead of consulting users from the start and creating user-oriented UX/UI, companies focus on innovative technical capabilities or their business objectives and goals. The result lacks intuitiveness and does not offer the functionality that users would expect.

User-Centered Design makes the demands of business and user meet. The focus is not on the interests and skills of the company, but on the needs and desires of the clients. An analysis of users is, therefore, always carried out before actual development, and general feedback is collected during web development. The product is thus created in close communication with future customers.

Principles of User-Centered Design

Six fundamental principles of user-centered design define how one should develop user-oriented UX/UI. This approach will be a trend in 2020.

First of all, this type of design means that the UX/UI requires the designer to do research and find out everything possible about the users of the future product: what are their tastes, daily routines, and environment. It might seem over the top. But, in reality technologies are tightly connected with everyday experiences, and your product must fit in nicely.

There is a unique document that establishes the principles of User-Centered design – ISO 13407 standard. 

Here are the four main principles: 

• Specify the context of the use
• Specify the requirements
• Create design solutions
• Evaluate the design

Only when the design solutions meet all these essentials can the product be released.

There is an obvious importance given to two analysis phases before the actual creation of design solutions. This is necessary in order to identify which people will use the product, what they will do with it, and under what conditions they will use it.

These requirements focus on tasks users will complete and on business objectives. Only at this point can the product begin to be conceived and designed, in the form of a scheme, prototype, all the way up to a fully complete model.

But the most critical step is the last one – the verification of the product with real users through usability tests, including interviews, questionnaires, inspection analyzes and even according to guidelines.

The Instruments

In the different phases of the project cycle, various activities are carried out with multiple tools.

In the analysis phase (1 and 2), the following activities are typically performed:

• Meetings with stakeholders to understand constraints and expectations
• Analysis of existing products
• Conducting field observations
• Conducting interviews with potential users
• Conducting workshops with prospective users
• Questionnaires
• Creation of user profiles
• Creation of task lists
• Creation of scenarios
• Defining multidisciplinary teams

It is necessary to create agile ways to communicate between different staff members from the beginning. In the UCD design process, there should never be members of the working group making decisions without the input of others. 

In the phase in which we work on the creation of design solutions, the following tools are used:

• Brainstorming, free meetings and discussions
• Creation of models and navigation schemes
• Creation of sketches and screens, including paper and pencil sketches
• Conducting analysis and cognitive simulations on the sketches
• Production of low or high fidelity prototypes
• It should be noted that alongside more proper design activities (which include the design of the interface with various tools), assessments and analyzes are already being conducted based on the documents prepared in the first phase (scenarios, tasks)

The evaluation takes place before and during the actual implementation of the system, through:

• Tests with users
• Questionnaires
• Heuristic and inspection analyzes
• Cognitive simulations. 

It should be remembered that all products are made according to some type of process. It can be random or very formal. UCD activities can be freely included in both scenarios.

User-Centered Design vs. Human-Centered Design

When you inquire about user-centered design, sooner or later, you come across the term Human-Centered Design. Is there any difference between these two terms? 

Some experts use them as synonyms. However, the majority believes that there is a difference in meaning: the term “user” refers to a particular target group, while “human” is understood in a more general sense. A human-centered design would, therefore, involve not only users but also other people who interact indirectly with the new product.

It is a good idea to involve users throughout the entire development process: this is one of the main differences with other approaches. Users are not only invited to evaluate a finished product, but they access the product throughout its development. 

User-centered design means that the process is iterative. The development takes place in phases, and user feedback is collected after each step.

A product must elicit positive emotions, offer real solutions, and encourage repeated use.

A multifaceted and skilled team is needed to work on successful projects. For example, user-centered design requires close collaboration between different departments: developers, business analysts, designers. There is no place for a  compartmentalized approach in product development. Only when a range of specialists come together to share their perspectives can a user-centered approach become a reality.

Why Is UCD Rare?

If UCD has so many benefits and is so easy to apply, why isn’t it a more popular approach? 

• UCD is both relatively new and therefore a poorly taught philosophy. It is not the traditional way to manage software and site creation processes. 
• It is often seen as too expensive of an investment. However, research shows that UCD processes benefit from a rapid focus on the precise requirements and solutions, avoid lengthening of times linked to impositions or unproductive discussions, and leads to a satisfactory product in less time overall.
• Inserting UCD into the design process requires companies to become more flexible by changing both mentality and procedures. This is quite difficult in larger companies that need to standardize the means to produce standard quality software and sites, whatever the training and overall competence of employees.

However, adopting UCD also helps large companies to evolve and question their rigidity.

Benefits of User-Centered Design

The constant orientation towards User-Centered Design brings benefits to the user and also ultimately pays off for businesses.

• Customer satisfaction: the more your users are satisfied, the more likely they are to continue using your product and recommend it to their friends. Nowadays, every market niche is oversaturated with products, so increasing customer satisfaction is the only way to increase customer loyalty.
• Product safety: The privacy and security of data are significant issues nowadays. Continually testing your product and making it better with the help of test groups will allow you to notice that something can go wrong at an early stage.
• Quality: Knowing the needs of users and having their image in your mind will allow you to better concentrate on client satisfaction. You know that you are trying to make these people’s lives better with your product, which motivates you to do higher quality work. 
• Sustainability: user-centered design is more sustainable. Making users happy will always be trendy – so you always keep looking for new ways to do that. 
• Economic efficiency: by always including users in the development, you make sure that your target audience falls in love with what you do. Such an approach always pays off. 

The Future of User-Centered Design

User-centered design is a significant trend in the world of UX/UI. It makes sense, since putting the user above all you can create a project that will be desired by a wider audience. Its importance will continue to grow in the future in light of the unstable, uncertain, and complex market situation across various sectors. Adopt this approach now to have a competitive market advantage!

It can be difficult to say that one item has a higher priority than another. However, while getting the logo right isn’t your top priority, it does need to be one of the most important ones.

You need to create a business plan, ensure you have adequate finance, and create a website. Without these, and starting to build a following, there is little point in designing a perfect logo.

You should note that it’s always a good idea to get professional help with business planning and web development. Companies like Quikclicks will do the hard work for you, allowing you to focus on the business direction and what you do best.

When you’re ready to design a logo, follow these steps and you’ll get the perfect one for your needs:

Brand

You need to know what your company values will be and where you envision the company being in 5 years. This will help you to develop a feel for what your brand is.

For example, you may be starting out as a second-hand car dealer but want to become a luxury car dealer. You need to design your logo based on the dealer you want to be, if you don’t you’ll have to redesign your logo which will damage the continuity of your business.

Inspiration

You need a design that reflects your product/service, is unique, and easy to identify.

You’ll find the easiest way to be inspired is simply to look around you. It’s possible to look at existing logos, just don’t copy their designs.

Check Out The Competition

It’s a good idea to verify what logos the competition has. If they are all similar you may want to try sticking to a similar theme, while making it different and unique.

Don’t forget your logo must be distinct, it effectively defines your business.

Get Professional Help

You should consider getting professional help to design your logo. This is especially true if you’re struggling with inspiration.

Don’t forget that your logo will be with you for the life of your company, you’ll want to get it right the first time. Paying a professional to help will be worthwhile.

Speak To Business Partners & Colleagues

Pick the brains of everyone around you, it’s possible they’ll have the inspiration or ideas that you need.

This is one occasion when you can’t have too much help, the greater the pool of ideas the easier it will be to pick one or merge several together.

Consider Your Customer Base

You should spend a few minutes considering your customer base/target audience. The logo you design must appeal to them!

Professional customers will want a clean logo, children will want something fun. Think carefully before you choose!

Adaptability

Your logo may be printed in a variety of sizes, you need to ensure that the image will translate well whether it is 20ft tall, or ½” tall!

The more adaptable your logo the easier it will be for it to grow with you.

Check It Out

When you have a logo design or two get your family, friends, and even potential customers to take a look at them and provide you with honest feedback, it may make a crucial difference to your final choice.

Yet, whether they’re hiring an in-house designer or employing the services of a freelancer or a digital design company, a lot of small business owners make the mistake of assuming they know more than they do. Perhaps it’s because design work has a lot of subjectivity, but it’s also likely because the impact of good design is not always easy to measure directly.

Here are three key things many small businesses misunderstand about design work.

1.) Design is art

While there are many elements of art and aesthetics in design work, design is primarily about function, while art is more focused on expression.

Both art and design are aesthetic. And sometimes, aesthetics is part of the function of a design. For instance, you may want something to look pretty in a way that appeals to a certain set of people so that they perform a specific action. In most instances, design is driven by utilitarian ideas and efficiency, which also imparts a beauty of its own in the final result. Taken together it’s easy to understand why so many people think design and art are the same.

Art, on the other hand, is not focused on function. Rather, it’s focused on making people feel certain emotions. Art doesn’t need to do anything else other than elicit some kind of primal response from people.

That isn’t to say art cannot play a role in design. Good designers are able to incorporate expressiveness into a design without compromising the main function. The best ones can harness it to make a design better than the sum of its parts.

2.) More is better

If there is one recurring theme in many amateur designs, be it logos, UX, UI, or anything else, it’s that the creators often feel the need to include as many elements as possible. However, offering too many choices and including too many things can lead to a lack of purpose which can ultimately weaken a design.

Minimalist philosophies are popular in the design world for this reason. It’s considerably easier to make a few elements work reasonable well than it is to make several elements work cohesively. This strength of purpose is why Apple computers continue to be loved and sell well even when they tend to be underspec’d compared to PC’s in the same price range.  If you look at the world’s most recognizable logos, you’ll notice that most of them apply minimalist design philosophies as well.

3.) Designers are tools, not partners

This mindset is probably many design projects take so much longer than they should. Many business owners and managers who have no formal design experience themselves have very little understanding of what actually needs to happen before a successful design is produced.

It’s also often the reason why many managers may just take one very design based on their own vision and ask for countless do-overs after. This mindset often leads them to micromanage designers on specific details, causing countless revisions, wasted opportunities, and lost hours.

A better approach would be to treat designers like any other member of one’s team, as people capable of initiative –and yes, imagination.  Asking for a set of options is often faster, less painful, and more cost-efficient rather than evaluating and revising one design ad infinitum.

What other things do small business owners miss? Tell us!

If you want to improve your business’s graphic design projects, the best way to give them a boost is to look beyond your normal domain. These four unusual sources of inspiration will give your work the boost it needs to attract interest and engage readers and viewers.

Inspect Infographics

Infographics gained popularity in the graphic design world a few years ago as a way to share information in an interactive format, combined with bright colors and a visually interesting format. They’re also condensed, compared to a lot of professional content. By considering how infographics function and how they use space to create flow between data points within a small space.

Consider Comics

Comics have been a popular format for print media for decades, and their use of bold images and simple text make them attractive even to reluctant readers and young children. In a professional setting, though, consider how you can use comic book template to present an idea or to block out space on a webpage, rather than using a more traditional grid. It’s also worth considering how the conversational tone of comic books might engage readers or guide them through a complex process.

Transform Your Typeface

Choosing a clear, easy to ready font is an important part of good graphic design; if readers have to squint to make out your text, then you’ve failed at the most basic level. Despite this, using interesting and innovative fonts can help make your designs more exciting and can help simple bits of text communicate at a deeper level. The key is to use these fonts in small, meaning-rich moments, such as the bubble letter notebooks designed by Kate Moross or Elias Hanzer’s Phase project, which uses modular elements to create new type styles. Even mundane typefaces can help your projects shed their corporatized, stiff image in favor of something more dynamic.

Reference The Retro

Classic ideas always come around again, so why not try to apply retro graphic design ideas to modern projects? Old advertisements, greeting cards, and magazines can all inform nostalgic projects, as well as pairing well with newer elements to demonstrate evolution and growth. Every graphic designer should have a clear sense of where their own aesthetic stems from and who defined the field in the past; referencing classic design work can help shape that perspective.

Don’t let current trends keep you from exploring the limits of graphic design, whether you’re creating a pamphlet or building a website. Thinking beyond the trend will help you find the best style for your message and get out of that rut. Because when your website or poster looks like what everyone else is doing, are you really designing at all? At that point, it’s all just a template – and you can do better.

Positive or negative user signals make up a large part of the SEO cake. And since Internet users are very intuitive and do not read very well (except for you, of course!), Today you have to make more effort in designing than in the past. You don’t have to really worry about your SEO Web Design since there are Website design agencies around, otherwise, a bruised design can mean huge ranking losses.

The 10 Reasons SEO Web Design is important for business

Number #1. Web Design SEO = Good Market Value Plus Consumer Confidence

Your website is the most important marketing tool in your arsenal. When a visitor visits your website, a glance can turn the visitor into a customer or help that person to click. Again, a good website design is not limited to the appearance of the website. It also highlights the user-friendliness of the website. Therefore, good website design should not only have a style and also communicate with the users in terms of functionality without any problems.

On the other hand, a poorly designed website will affect the user experience and tend to reduce the sense of trust. Therefore, we can say that a bad interface design often leads to rejection.

Number#2. SEO Web Design Is Consistent With The User‘S Behavior

Mobile site visitors’ right now accounts for around 65% of the online traffic. If maybe your very own website has been optimized for desktop computers, you will quickly lose steam. Increasingly, your customers visit your website first on mobile devices.

If maybe the experience is indeed poor, they cannot come back to your site even when they get home using their laptops. For many people out there, the mobile phone is the main computer. A lot of mobile visitors will visit a local business within 24 hours of their online visit. Much of the SEO web designs this 2019 and beyond optimizes this mobile experience.

Number#3. SEO Web Design Leads To Good Product Packaging

Here we can return to the old adage that a book is judged by its cover as your website product is indeed judged by its packaging design out there. A lot of buyers cannot fully judge a certain book by the cover though; they quickly judge the product because of the packaging design.

Good packaging design can change the perception of your product. Even a small change can make a big difference to how a product is perceived as well as consumed by buyers. Therefore, you must make an SEO design decisions that relate to the packaging of the product.

Number#4. Good SEO Web Design Makes Your Brand Memorable

At the moment, good SEO web design is not an option but an integral part of brand building. Design techniques, such as using a predominant or living color, a unique design and the like, are design elements that can trigger emotions, make a memory in the minds of your audience, and make your brand memorable.

Good design again creates a consistent visual language and creates an instant link to your products, services, and offerings.

Number#5. SEO Web Design Makes A Great Impression

Based on a study, designers only have about 50 milliseconds to actually make a very good first impression out there. There are many services, products, and brands that seek to grab customers’ attention. What sets them apart is a good design. A good SEO web design is just like the very first greeting you engage with a buyer. Was it actually warm and also friendly, firm or perhaps professional?

A stunning SEO web design is like the first handshake you have with a potential customer to help you decide whether to continue this meeting in the future or not.

Number#6. Good SEO Web Design Ensures That Your Content Is Easy To Use

Good design goes beyond an attractive aesthetic, is powerful and drives conversion. The design ensures that the content can be easily used in a variety of ways, even before a visitor reads your content, a good design communicates with them. Good SEO web design guide users to where their eyes should first go to in a page, and highlight important information that requires the reader to spend more time.

Good SEO web design uses typography, multiple font sizes for messaging, which are powerfully portrayed. Good SEO web design also reinforces the message in context with interesting images and colors.

Number#7. SEO Web Design Help For Conversions.

It is important to attract folks to your website who are actually potential clients. But they must be in the position to complete the sale out there. The SEO web design is also the optimization of the conversion rate. SEO web design helps you do something with all the high-quality traffic you get.

The design of the SEO website should guide a person without problems through the website. Performing the desired action, such as setting up an appointment or perhaps purchasing stuff, is very easy. The SEO website must demonstrate that a website offers an excellent customer experience to get the best results in the search results.

Number#8. SEO Web Design Improves Organic Search Traffic

Organic search results are Google search results, which are not paid ads. It represents more than 50% of the traffic on the web. Most people prefer to click on an organic result. When it is at the top of the list, the social proof shows that your site is the best place to answer that question.

More than 70% of these results go to people who are on the first page of search results. Search engines akin to Google are constantly improving their algorithms to make sure that the best sites float to the top. This greater visibility provides many of the benefits of SEO for businesses

Number#9. SEO Web Design Brings You The Right Attention

50% of people notify at least one friend of a bad experience on the website. Many never return to the web. Almost 80% of people check reviews before buying a product or service from a company. Bad reputation online costs a company 70% of its potential business!

A very good web design (SEO Web Design) leaves folks with great positive as well as an enduring impression of your very own brand.

Number#10. SEO Web Design Keeps Paying You And Is Worth It

In the first 3 months of your investment in SEO, you will see a change in the way people interact with your site. They will stay on your website for longer. Click on other pages. If you’re optimized for conversions, your conversion rates will increase.

At this point, the traffic of the organic search results will not yet be displayed. However, if traffic continues through ads and referrals, Google recognizes how much users are seeing and waiting on your site. You want to make sure you’re consistent.

Conclusion

SEO web design sites offer results and offer the best return on investment; they are based on your company, your customers, your industry and your objectives. In other words, a good SEO design acts as a translation service that simplifies the difficult language.

To make the site appealing in design and function, you can use a minimalist approach. You might know this style from home design trends, but it can also apply to web pages. Several websites use this strategy, and these are the reasons behind its popularity.

It is trendy

Since a lot of people find a minimalist approach attractive, they respond well to it. Given its popularity, a lot of web designers follow this strategy to attract attention. It has been this way for some time now, and it will most probably continue.

The page is responsive

Since there are not a lot of elements on the page, it becomes responsive. People find it easy to look for the information they need. They also don’t have to wait for a while before the page starts to load. When they have a lot on their plate, they want it to be easy to use the page so that they can proceed to their next transaction.

Overloaded sites can be annoying

When you open a website, you want to find the information you need right away. Sometimes, it can be annoying if you need to go through a lot before hitting the point. Imagine opening a website with a welcome video, background music, pop-up ads, tons of images and large text. You already feel exhausted by merely looking at these elements.

The focus is on the products

Your goal is to allow people to find the items they want to buy. When there is a lot on the page for them to consider, they will find it confusing. They might even get sidetracked. You will likely lose potential customers along the way. Therefore, you want them to focus only on the products that you are selling, and a minimalist approach helps achieve that goal.

It makes people feel relaxed

You want to convince people to buy from you, but you don’t want to put too much pressure on them to purchase anything. If the site seems dedicated to forcing them to buy, they might feel turned off. It is better to have a minimalist approach so that they will be free to purchase now or do it later. Navigating the page becomes intuitive for them.

You can try this approach if you want your page to do well. Many business owners have already used a minimalistic approach and succeeded in their goals. If you don’t know where to start, you can consult with experts at xist2.com for more information. You can sit with them and discuss how the page will look once it is ready. You need to cooperate with them to bring out the results you want.

Economics and ADD

In the 21st century, with a scarcity of job security and a wealth of media and entertainment that is either cheap or free, these kinds of historic institutions can’t count on the kind of support they’re accustomed to. Going back in time is not an option, however, teleporting these more traditional types of media into the future may be possible through creative marketing that incorporates digital media. Considering the attention span of your average young person, a robust, eye-catching ad campaign is necessary to have an impact.

Preaching to the Choir

Digital media can take the form of videos, animation and integrated ads targeted at smartphone and tablet users, or displayed on digital billboards to catch the attention of bustling commuters and distracted teens. While many old-school institutions may have a sentimental preference for traditional advertising, the truth is that print and non-digital billboards will go largely unnoticed by the younger generations. Advertising by traditional means may only have an effect on folks who are already likely to buy tickets or make a donation – which amounts to preaching to the choir.

Beating Them at their Own Game

At the same time, maintaining visibility and awareness amongst established demographics has its value. In terms of attracting fans of ballet or abstract art who’d forgotten about an upcoming event, it could make a significant difference. That said, converting distractible millennials is a much more comprehensive task that requires using an arsenal of tactics typically espoused by the mainstream media. If you want someone to spend money on Bellini’s Norma Rather than Marvel’s Avengers, you’ve got to beat them at their own game.

Finding the Right Design Studio

The right design studio for your project should have a respect and understanding of whatever it is your selling (a Brahms concerto, Kandinsky exhibition, etc.), while at the same time possessing the creative vision and technical ability to create videos, animations and images that will turn heads on digital platforms. Cosmic Design, for example, is an award-winning design studio skilled in crafting traditional posters and digital ads or a wide variety of entertainment brands – from classical orchestras to theatres – and festivals that host live shows throughout the city.

Economics Part II

While the price of admission to a film has risen over the years, it is still much less than the price of an opera or ballet ticket. Promoting discounts for rush tickets, under thirty tickets and seasonal promotions should hook a younger audience, who will hopefully pay full price as they get older. Many art galleries also offer student rates and memberships with perks so twenty-somethings can look forward to showing off their VIP status on a culturally impressive date.

While opera houses and art galleries are no longer where most of society goes for their entertainment, there is a value in keeping these profound art forms alive. Digital marketing can help.

1. Be Visually Pleasing 

A good place to start is the visuals. You want to come up with a design that is specifically catered to your target audience. What’s visually pleasing to one group of visitors may not be necessarily so for another group. That’s why it’s hard to take an existing design from niche or market and use it as the foundation for another. So what makes your design visually pleasing to your audience?

You want to start with the relevancy. What imagery, photos, and logos are important to your audience? Then you want to move into the colors. Study the colors that other well-known websites in your market or industry are using as a starting point. Get an idea of what colors your audience has attached to your type of product or service category.

Finally, come up with a unique design. You probably have an idea of the type of designs that your competitors are using. Coming up with a design that stands out will help your audience see you differently. Try using different imagery, photos, branding elements, and visual aids to create an unforgettable design.

2. Aim for Simplicity 

While you do want your web design to be unique, it’s easy to go overboard and overdesign your site. Having too many sections and including too many elements can distract visitors from the main purpose of your site. This will hurt your conversion rates and increase abandon rate. When it comes to web design less is almost always more. You want to ensure that your site is easy to understand.

Here are some great ideas for simplifying your design. Start by using more negative space. This helps users distinguish different parts of your pages. Limit the amount of choices that are available if you can help it. This will lead users more towards a defined navigation path. Finally, ensure that the navigation menu is clean, intuitive and organized.

3. Design for Usability and User Experience 

At the end of the day, your goal is for users to interact with your site. You also want them to be satisfied with the browsing experience. That brings us to the topic of usability and user experience. You want to enable users help reach their goals on your site while also making it rewarding to use. Here are some ways to go about doing this.

– Create a navigation menu that’s easy to access. Larger menus might benefit from drop down format for mobile users while a full menu for may be preferable for desktop users.

– Enable users to come up with their own solutions. This can be done by offering various options (adding back to top button, offering a remove all button on shopping cart, allowing users to fix mistakes, etc.).

– Keep the design elements consistent so that it’s easy to learn and cohesive throughout the whole browsing session.

– Ensure your website appears properly across all browsers and devices. Don’t assume that a responsive theme or template is enough.

– Make sure you put a lot of focus into reducing the loading time of your website. This is especially important since you’ll be dealing with a lot of mobile device users.

– Use layouts that are easy to understand. Make sure different parts of your sites/pages are distinguishable from each other.

– Use testing tools to figure out what design changes result in improved performance whether you’re looking to increase the time spent on your site, clickthroughs to deeper pages, engagement metrics, or lead/sale conversions.

4. Come Up with a Focused and Engaging Design 

A big part of creating a killer design is keeping things focused and engaging. There are many things you can do to help you achieve these two qualities. First, start out with a visual hierarchy. Make sure the important elements are placed from top to bottom and left to right. Follow that up with visual cues. Use familiar logos (search, help, exclamation buttons), graphical indicators (arrows, stars, borders) and colors (for web buttons and links) to guide your users.

To make your website engaging, start with the typography. Use a font that has strong readability. Ensure that your font size has strong readability for all devices. Have a variety of font sizes and colors throughout your content for different purposes. Then continue with the imagery. Include relevant images and photos next to your content to add context or bring attention to important parts of your content.

Finally, create contrast with different colors, layouts, buttons and functionalities in a way that add value to your users. Don’t forget that one of the principles is to maintain simplicity while you’re doing this.

5. Improve What’s Happening in the Background 

How a website functions in the background is now just as important as how it looks on the outside. If you plan on marketing your website online, you want to start by making sure that your code and design is built to be SEO friendly. For example, graphical navigation buttons may be pretty but they don’t indicate to search engine spiders what kind of page that link goes to.

A big part of how quickly your website loads is your code and design. You want to remove redundant code, reorganize how your CSS loads, and load certain parts of your pages first. You also want to make sure you’re not using problematic scripts or plugins for your site that causes issues for users. There are a lot of things that you can optimize in the background but the idea here is that you shouldn’t dismiss the technical details of your website as it plays an important role in your design.

These five design principles will help you immensely if you make you want to make a website that’s truly unforgettable. There are always going to be things you can improve and changes you can make. But going back to these principles will help you stay focused on the bigger picture.

1. What design elements will you include on the ID badge?

You need to determine what colors, font, text size, background, layout and orientation are appropriate for your design. These elements should all be reflective of your organization, not just the type of organization but also the culture you wish to promote. The design elements of your badge ought to be chosen carefully.

For example, if you are creating ID badges for a law firm, you want the design to carry a serious tone. You might choose a monochromatic scheme versus a colorful scheme that a fashion magazine would opt for. If you are designing badges for a graphic design or marketing firm, you don’t want a design that appears crowded or underwhelming. If your company serves the technology sector, you want your design to reflect innovation.

Regardless of the company your design represents, you should strive for simplicity. It is, after all, a company badge and not an advertisement. Your color scheme should include no more than two colors and no more than one non-neutral color. The text should be in an easy-to-read font and should not overcrowd. The layout should emphasize the employee photo and/or security feature you chose.

Although you want to include the necessary information, you also want to keep your design simple. It is important that you maintain a balance between a simple, sophisticated design and a practical badge… which leads to the next question you should consider to help you design a company badge.

2. How does your design balance aesthetic and practicality?

This is a tricky balance. Are you including all the information you need, or are you cutting out elements that affect the aesthetic of your badges? Or are you doing the opposite and overcrowding the design with unnecessary elements? Rather than jumping straight into your design software, it would benefit you to take some time to plan.

Determine all the elements that need to be included in your design first. Then find how to position them in the layout. This is better than having to adjust accordingly as you realize that you need to include more in your badge. Planning ahead also prevents you from overlooking small details, such as not leaving enough room for a slot punch, that end up disrupting your design.

You should only include the elements that are absolutely necessary, such as employee photo, company name and a security feature such as QR code or barcode. The goal is to find a balance between making sure you have all the information you need on the badge and not overcrowding the design.

Remember to take some time to plan the layout of your badge. If time is of the essence, you can use cloud-based ID badge software that allows you to securely access and edit your designs from remote locations. You can also take, edit and import photos easily with this software. It is user-friendly and allows you to add a lot of customization to your design.

Once you have developed a sophisticated design that incorporates all the information you need, you also want to make sure you have enough security features on the badge.

3. Is your design secure?

This is the most important question to consider. After all, the primary purpose of the badge is to secure access to your company. Sure, you can have a badge with a sophisticated design, but if you include too little for the sake of aesthetics, the badge can be easily replicated.

Although you want to keep design in mind, security remains your top priority.

Be careful not to include too much company information in the design. It is a good idea to exclude sensitive company information such as employee ID numbers.

Strive to include at least one difficult-to-replicate element in the design. Consider using a hologram, watermark or a QR code to ensure your company’s badge cannot be replicated. It may even be more secure for your company to use virtual badges. You can use cloud based badging which allows for real-time vetting of virtual badges. This way, you can immediately shut off badges for personnel who are no longer allowed to access your company. If you use cloud-based badging, you can also take advantage of roster-tracking, which involves keeping a list of badges that have been scanned so you can easily identify any that have been duplicated.

Cloud-based badging also protects the database in which you store company badges. This helps you prevent someone from simply printing out a badge to gain access to your company after hacking your database.

The most important element to consider when you design a badge for your company is security. However, it is also important to consider how the design visually represents your company. If you keep these three questions in mind, you can easily create a sophisticated yet secure design for your company ID badge.

In other words, great user experience created by applying the principles of minimalism and easy navigation leads to more purchases. Of course, you need quality products and services, along with a strong vision, but web design is what can generate trustworthiness.

Web design should also make your brand unique and help differentiate you from the competition, apart from bringing in more loyal customers. But all that seems like too much to ask, right? It’s actually not!

Use the Power of Video

Good web design relies heavily on videos strategically placed on your website, considering that the vast majority of Internet users prefer videos. However, it would be a mistake to embed a general YouTube video on your home page.

Seeing as landing pages are the key to successful web design, you can use a video to emphasise how your product can solve your customer’s needs. In fact, videos are shown to bring in more conversions than any other type of content.

To make sure you get more conversions, link this video to a call to action on your website. Though, a video that autoplays is not that advisable, considering it slows down your website’s speed and it might be overwhelming for new visitors.

Captivate With a Scroll

There are so many benefits of the Internet, it’s difficult to count. The best of all is that it makes people lazier. Yes, you’ve read that right. When people are lazy, true geniuses are born, who help them to engage.

As such, clicking has been replaced by parallax scrolling, with its in-depth scrolling effect. This creates a truly mesmerizing experience, making sure all your information is read. Among the advantages of parallax scrolling is helping web designers highlight the important elements of content.

Ask and You Shall Engage

Calls to action are particularly important for web design, helping customers understand what you want them to do. The trick isn’t just to simply submit instructions – that might scare them away altogether. Besides, too many stimuli are overwhelming and “salesy”.

So, how can you make your calls to action better?

With animation of course! Calls to action that use animation attract attention and raise interest, plus they’re more interesting. As such, they can get more visitors to click on them.

Dress for Success

If your content is clad in boring stock fonts, you might not attract the attention of your visitors. Unique typography is interesting enough to keep people on your page, all the while triggering emotions and telling people more about your identity.

There are many ways you can use unique typography, whether you’re employing different shapes and sizes, or incorporating it in different page elements. So, while you can use unique typography just for your logo or slogan, you can also use it to emphasise important elements, such as your calls to action.

Though, to find out if people find your design engaging, you will have to test. According to web design company in Adelaide, Magicdust, if you want to make your brand trustworthy, you must make sure that you test your web design with the right target audience for feedback on its appearance and user experience.

Build an Artificial Connection

Of course, people love real connections, but in the age of AI, there’s no better way to drive your sales other than using artificial intelligence. A sprinkle of AI in your web design can do wonders, whether we’re talking about a helpful chatbot or machine learning. In fact, machine learning helps to personalise your brand and make it uniquely appropriate for each visitor. That renders your brand better suited to serve people’s specific needs, bringing in more loyal customers.

Chatbots are an important part of customer service, creating an engaging user experience. It’s very important for visitors to ask questions that are answered almost immediately when they want to learn something. A conversational interface is more entertaining than a simple piece of content that appears as text. It allows you to use memes and engage your visitors, apart from providing them with the exact info they need fast.